The Marketing program at CUNY City College in New York City provides students with a comprehensive education within the Department of Business Administration, part of The Colin Powell School. Offering both a Bachelor of Science and a Master of Science in Business Administration with a Marketing concentration, alongside a Master of Professional Studies in Branding + Integrated Communications, the curriculum delves into core areas such as consumer behavior, marketing research, product and brand management, digital marketing, and marketing analytics. This focus equips graduates with the theoretical foundation and practical skills necessary for success in the evolving marketing landscape, benefiting from the college's location in a major global business center.
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The City College of the City University of New York (also known as the City College of New York, or simply City College or CCNY) is a public research university within the City University of New York (CUNY) system in New York City. Founded in 1847, City College was the first free public institution of higher education in the United States. It is the oldest of CUNY's 25 institutions of higher learning and is considered its flagship college.
