James G. Maxham III

Professor at Marketing, University of Virginia0 Followers

Professor with a reputation for excellence in marketing and business analytics, James G. Maxham III is the William Stamps Farish Entrepreneurial Eminent Research Professor at the University of Virginia's McIntire School of Commerce. With an academic journey that began with a B.S.B.A. from Western Carolina University, followed by an MBA from the University of South Florida, and culminating in a Ph.D. from Louisiana State University, Professor Maxham has established himself as a distinguished scholar and educator in the field of marketing.

Professor Maxham's research interests are diverse and impactful, focusing on areas such as marketing research, business analytics, global brand strategy analysis, customer loyalty metrics, customer service research, and multichannel customer management. His work in these areas has contributed significantly to the understanding and advancement of marketing strategies and practices, particularly in how businesses can effectively manage and enhance customer relationships across multiple channels.

In the classroom, Professor Maxham is known for his engaging teaching style and his ability to bring complex concepts to life. He teaches courses in Customer Analytics and global immersion, where he combines theoretical knowledge with practical applications, preparing students to excel in the dynamic world of marketing. His courses are highly sought after by students who are eager to gain insights from his extensive research and industry experience.

Professor Maxham's scholarly contributions have been recognized through his publications in several esteemed journals. His research has not only added to the academic discourse but has also provided valuable insights for practitioners in the field. His commitment to advancing the field of marketing is further demonstrated by his active involvement on the editorial review boards of notable publications, where he helps shape the future of marketing research.

Beyond his academic and research pursuits, Professor Maxham is dedicated to fostering a collaborative and innovative learning environment at the University of Virginia. He is passionate about mentoring students and young researchers, guiding them to develop their own research interests and careers in marketing. His leadership and vision have made a lasting impact on the McIntire School of Commerce and the broader academic community.

Professor Maxham's work continues to influence both academia and industry, as he remains at the forefront of research in marketing and customer management. His contributions have not only enriched the field but have also inspired countless students and colleagues to pursue excellence in their own endeavors.

External Link www.virginia.edu/