James Fyles

Assistant Professor at Marketing, University of North Carolina at Charlotte0 Followers

Bringing a unique blend of deep industry experience and academic rigor, James J. Fyles has made a significant mark in the world of sales and marketing. Holding a Doctorate in Business Administration from the University of North Carolina at Charlotte, he currently serves as an Executive in Residence within Appalachian State University's Department of Marketing & Supply Chain Management. This academic role follows a distinguished 25-year career in the technology sector, where he was instrumental in building and leading high-performing sales teams that consistently achieved impressive growth.

Before stepping into academia, James held key leadership positions at well-known companies like Motorola Solutions, Sensei Labs, and Flash Networks. His time in these roles provided him with invaluable insights and strategic skills that shaped his understanding of the market. This wealth of practical knowledge now enriches his teaching and research, allowing him to connect classroom concepts with real-world challenges and inspire students.

While at Stetson University, James served as an Assistant Professor of Practice in Sales and Marketing, where his dedication to innovative teaching methods truly shone. His commitment to engaging students and fostering their understanding of the field was recognized with the Business School Teacher of the Year Award in 2020, building on the Innovation in Sales Teaching award he received the previous year. These accolades highlight his passion for education and his ability to make learning impactful.

His research interests delve into critical areas such as how channel partner incentives influence behavior, understanding the return on investment for partner relationships, and the effectiveness of academic sales and marketing programs. Through this work, James aims not only to contribute to academic theory but also to provide actionable insights that industry professionals can directly apply. His research is driven by a desire to optimize these complex dynamics for mutual benefit.

Beyond his university roles, James actively lends his expertise by advising firms in the Web 3, service, and SaaS sectors. This advisory work allows him to stay closely connected to the cutting edge of technology and market trends, leveraging his extensive background to help these companies navigate their growth paths. This ongoing engagement with the industry also keeps his teaching and research grounded in current realities.

James J. Fyles's career journey beautifully illustrates his dedication to bridging the gap between academic theory and practical application in sales and marketing. His passion for fostering innovation, combined with his extensive experience, establishes him as a respected voice in both educational and professional spheres. As he continues his research and advisory work, James remains committed to influencing the future direction of marketing education and practice.

External Link www.charlotte.edu/