Part of the College of Journalism and Mass Communications at the University of Nebraska-Lincoln, the Public Relations program offers a Bachelor of Journalism in Advertising and Public Relations. This comprehensive major provides students with a strong foundation in strategic communication, media relations, crisis communication, and public opinion. The curriculum emphasizes ethical and effective communication, focusing on building and maintaining relationships between organizations and their publics. Through coursework, hands-on projects, and professional engagement opportunities, students develop the skills needed to navigate the complexities of modern communication. The program prepares graduates for diverse roles in corporate, non-profit, government, and agency settings, fostering strategic thinking and responsible practice.
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The University of Nebraska-Lincoln (UNL or Nebraska) is a public land-grant research university in Lincoln, Nebraska. Founded in 1869, UNL is the state's oldest and largest university and the flagship institution of the University of Nebraska system. UNL is organized into nine colleges and offers over 200 undergraduate, graduate, and doctoral degrees. The university is home to over 25,000 students and has a faculty of over 1,600. UNL is considered to have "very high research activity" and is ranked among the top public universities in the United States.
