Rochester Institute of Technology (RIT) is a private research university in the town of Henrietta in the Rochester, New York, metropolitan area. It was founded in 1829 as the Rochester Athenaeum and Mechanics Institute. RIT enrolls about 19,000 students, of whom 16,000 are undergraduate and 3,000 are graduate students. These students come from all 50 states in the United States and more than 100 countries. The university has more than 4,000 faculty and staff. It also has branches abroad in China, Croatia, Kosovo, and the United Arab Emirates.
The Marketing program at Rochester Institute of Technology, housed within the Saunders College of Business, prepares students for success in the dynamic marketing world. It offers a comprehensive blend of theoretical foundations and practical application, emphasizing the intersection of business and technology, a hallmark of RIT. The curriculum is industry-driven, covering areas like digital marketing, analytics, and brand management, enhanced by experiential learning opportunities, internships, and co-ops. This approach equips graduates with critical skills and industry connections, preparing them for diverse roles such as marketing manager and analyst, supported by the program's strong career outcomes and AACSB accreditation.
View Marketing
