Richie Liu

Dr. Richie Liu serves as an associate professor of marketing at Xavier University's Williams College of Business, where he passionately advocates for the integration of mentorship and real-world connections within the realm of higher education. With a robust background in economics and a decade of experience in the corporate sector, Dr. Liu infuses his teaching with invaluable industry insights, enriching the academic journey of his students. Dr. Liu's teaching methodology is deeply rooted in providing students with practical, hands-on learning experiences. He achieves this by incorporating projects and inviting guest speakers who offer diverse perspectives and real-world expertise. His approach is designed to bridge the gap between theoretical knowledge and practical application, ensuring that students are well-prepared for successful careers in marketing. A firm believer in the power of real-life scenarios, Dr. Liu emphasizes the importance of connecting academic concepts to tangible experiences. This philosophy not only enhances students' understanding but also equips them with the skills necessary to navigate the dynamic landscape of the marketing industry. His commitment to education extends beyond the classroom, as he actively engages in research and scholarly pursuits, recognizing their significance in fostering a comprehensive educational experience. Outside the academic sphere, Dr. Liu cherishes spending quality time with his family and indulging in various sports activities. His dedication to mentorship, education, and personal connections reflects his unwavering commitment to nurturing the minds of his students and inspiring them to achieve their fullest potential. Through his efforts, Dr. Liu continues to make a lasting impact on the lives of those he teaches, guiding them towards a future of success and fulfillment.