Rishika Rishika

Rishika Rishika is an expert in the field of marketing, specializing in econometric modeling of consumer and firm decision-making. As an Associate Professor of Marketing at NC State University's Poole College of Management, she delves into the intricate dynamics of social media analytics, multi-channel retailing, online communities, and the intersection of marketing and public policy. Her academic journey is marked by a Ph.D. in Business Administration with a focus on Marketing from the University of California, Irvine. Before her tenure at NC State, Rishika was a valued faculty member at both Texas A&M University and the University of South Carolina, where she honed her expertise and contributed significantly to the academic community. Her scholarly work has been recognized and published in esteemed journals such as Management Science and the Journal of Marketing, underscoring her influence and thought leadership in the field. In addition to her research and teaching responsibilities, Rishika serves as the Director of the Master of Management Program in Marketing Analytics at NC State. In this role, she guides the next generation of marketing professionals, equipping them with the analytical skills necessary to navigate and excel in the ever-evolving landscape of marketing. Rishika's research interests are deeply rooted in understanding the impact of digital platforms on consumer behavior and firm strategies. Her work in social media analytics explores how businesses can leverage data to enhance customer engagement and optimize marketing efforts. Her insights into multi-channel retailing provide valuable perspectives on how firms can integrate online and offline channels to create seamless consumer experiences. Through her dedication to research, teaching, and program leadership, Rishika Rishika continues to contribute to the advancement of marketing knowledge and practice. Her commitment to exploring the complexities of consumer behavior and firm decision-making positions her as a leading figure in the field, inspiring both her students and peers alike.