Rick Utecht

At the forefront of innovation in the spirits industry, Charlie Paulette stands as a testament to the power of education and strategic vision. A proud alumnus of The University of Texas at San Antonio (UTSA), Paulette's journey from the classroom to the boardroom is a narrative of ambition and achievement. After earning his Bachelor of Business Administration in Management in 1992, he further honed his business acumen with a Master of Business Administration in 2001, both from UTSA. Paulette's career trajectory is marked by a series of impressive milestones. He began his professional journey as a marketing intern, where he quickly demonstrated his knack for brand development and strategic marketing. His tenure in the beverage industry is particularly noteworthy, having played a pivotal role in expanding the Shiner Bock brand tenfold, a feat that underscored his ability to blend creativity with market insight. As the CEO of Dulce Vida Spirits, a renowned tequila company based in Austin, Paulette has continued to push the boundaries of innovation. Under his leadership, the company has gained acclaim for its handcrafted, organic tequila varieties, setting new standards in quality and sustainability. His commitment to excellence and his strategic foresight have been instrumental in positioning Dulce Vida Spirits as a leader in the competitive spirits market. Charlie Paulette's journey is a compelling illustration of how a solid educational foundation can catalyze professional success. His story is a source of inspiration for aspiring entrepreneurs and business leaders, highlighting the transformative impact of a UTSA education. Through his achievements, Paulette not only exemplifies the values of his alma mater but also continues to contribute to the vibrant landscape of the spirits industry.