Jingjing Li

Jingjing Li supports capacity-building efforts in the realm of business analytics and commerce as an Andersen Alumni Associate Professor at the University of Virginia's McIntire School of Commerce. She also serves as the Associate Director of the Center for Business Analytics, where she plays a pivotal role in advancing research and education in the field. Her academic pursuits are deeply rooted in the exploration of artificial intelligence, big data analytics, search engines, healthcare, marketing, platforms, and public policy. Professor Li has made significant contributions to the academic community through her extensive publications in top-tier journals. Her work has garnered numerous accolades, including the prestigious INFORMS Design Science Award and recognition from MIS Quarterly. Her research not only advances theoretical understanding but also has practical implications for industries and policymakers. In addition to her research, Jingjing Li is passionate about teaching and has been recognized for her excellence in the classroom. She offers courses on big data and business analytics, equipping students with the skills and knowledge necessary to navigate the complexities of the modern business landscape. Her commitment to education is evident in her innovative teaching methods and her ability to inspire students. Before her tenure at McIntire, Professor Li honed her expertise as a Scientist at Microsoft, where she gained valuable industry experience that continues to inform her research and teaching. Her professional journey is marked by a seamless integration of academic rigor and practical application. Jingjing Li is an active member of the Association for Information Systems and the Institute for Operations Research and the Management Sciences. Her involvement in these professional organizations underscores her dedication to advancing the field of business analytics and fostering collaboration among scholars and practitioners. Through her multifaceted roles as a researcher, educator, and industry expert, Jingjing Li continues to shape the future of business analytics, making significant contributions to both academia and industry. Her work not only enhances the understanding of complex systems but also provides actionable insights that drive innovation and progress.