Jing Gong

Bringing clarity to complex systems in the digital age, Jing Gong serves as an Associate Professor of Commerce at the University of Virginia's McIntire School of Commerce. With a profound expertise in the economics of information systems, business analytics, and digital platforms, she is dedicated to unraveling the intricacies of online markets. Her interdisciplinary research approach leverages econometrics, Bayesian statistics, and field experiments to provide insightful analyses of both firm and consumer behavior. Jing Gong's scholarly contributions have not gone unnoticed. Her work has been recognized with prestigious accolades, including the Best Student Paper Award at the Conference on Information Systems and Technology (CIST) in 2014 and a Best Paper Award Nomination at the China Summer Workshop on Information Management (CSWIM) in 2015. These honors underscore her commitment to advancing the field of information systems and analytics. In the classroom, Professor Gong is passionate about imparting her knowledge to the next generation of business leaders. She teaches Business Analytics courses, where she integrates her research insights with practical applications, preparing students to navigate and excel in the data-driven business landscape. Her teaching philosophy emphasizes critical thinking and data literacy, equipping students with the skills necessary to make informed decisions in complex environments. Before joining the University of Virginia, Jing Gong enriched her academic journey with faculty positions at Lehigh University and Temple University. These experiences have shaped her teaching and research methodologies, allowing her to bring a diverse perspective to her current role. Her dedication to both research and education continues to inspire students and colleagues alike, fostering a vibrant academic community.