Dr. Jin Li conducts research on the intricate dynamics of business-to-business relationships and industrial marketing. As a Professor of Marketing at North Dakota State University's College of Business, he delves into how both macro-level factors, such as relational norms, and micro-level factors, like decision-maker characteristics, influence managerial decisions within these domains. His scholarly work has been widely recognized, with publications in leading marketing and business journals, amassing over 250 citations, reflecting the impact and relevance of his research. Dr. Li's academic journey began with a Ph.D. in Marketing from the University of Alberta, Canada, where he developed a keen interest in the complexities of industrial marketing. His expertise has not only contributed to the academic community through his research but also through his role as a reviewer for various academic journals and conferences, where he provides valuable insights and feedback to fellow researchers. In addition to his research endeavors, Dr. Li is deeply committed to education, bringing extensive teaching experience to the classroom. He has taught courses in retailing and marketing research, where he shares his knowledge and passion for marketing with students, preparing them for successful careers in the field. His teaching philosophy emphasizes the importance of understanding both theoretical concepts and practical applications, ensuring that students are well-equipped to navigate the ever-evolving business landscape. Dr. Li's contributions to the field of marketing extend beyond academia, as he actively engages with industry professionals to bridge the gap between theory and practice. His work not only advances academic understanding but also offers practical insights that can be applied in real-world business scenarios. Through his research, teaching, and service, Dr. Li continues to make significant contributions to the field of marketing, shaping the next generation of business leaders and scholars.