Kyeong Sam Min

Professor Kyeong Sam Min is a distinguished faculty member at the University of New Orleans, where he holds the prestigious Sidney Baron Endowed Professorship in Marketing. Since joining the university in 2008, Professor Min has made significant contributions to the field of marketing, particularly in the areas of consumer judgment and decision-making. His academic journey includes previous appointments at the University of South Dakota and the Ohio State University, where he honed his expertise in consumer psychology and marketing strategy. Professor Min's research is centered on understanding the intricate dynamics between consumer psychology and marketing strategy. He has a keen interest in how consumers make decisions and the factors that influence their judgments. His work has been widely recognized and published in leading marketing and psychology journals, and he has contributed to several influential books in the field. His research findings have been presented at numerous national conferences, earning him recognition and awards for his innovative contributions. In addition to his research, Professor Min is actively involved in the academic community. He serves on the Editorial Review Board of the Journal of Business Research and Marketing Education Review, where he contributes his expertise to the advancement of marketing scholarship. His dedication to teaching and service has been acknowledged through multiple accolades, reflecting his commitment to nurturing the next generation of marketing professionals. Professor Min's areas of expertise are diverse and include judgment and decision-making, service failure and recovery, communication strategy, and cross-cultural psychology. His work in these areas not only advances academic knowledge but also provides valuable insights for practitioners seeking to enhance their marketing strategies. Through his research and teaching, Professor Min continues to make a lasting impact on the field of marketing, inspiring students and colleagues alike with his passion and dedication.