Jinho Joo

Dr. Jinho Joo is a recognized authority in the field of strategic communication, serving as an Assistant Professor in the Department of Media at Boise State University. With a doctorate degree in communication from Washington State University, Dr. Joo brings a wealth of knowledge and expertise to his role, particularly in the areas of corporate social responsibility, public relations, and advertising. Dr. Joo's research is primarily focused on the consumer processing of advocacy messages related to prosocial issues. His work delves into how strategic communication can effectively influence public perception and behavior, particularly in the context of corporate social responsibility and advocacy. Through his research, Dr. Joo aims to enhance the understanding of how messages can be crafted to promote positive social change and corporate accountability. In addition to his research, Dr. Joo is dedicated to teaching and mentoring students, helping them to develop a critical understanding of media and communication strategies. His courses often explore the intersection of media, society, and ethics, preparing students to navigate and influence the complex landscape of modern communication. Dr. Joo's commitment to both academic excellence and practical application makes him a valuable asset to the Boise State University community.