Jing Hu

Professor contributing to breakthroughs in consumer decision making and cross-cultural consumer behavior, Dr. Jing Hu is a distinguished faculty member in the Department of Marketing at California State Polytechnic University, Pomona. With a Ph.D. in marketing from New Mexico State University, Dr. Hu has established herself as a leading expert in her field, focusing on the intricacies of how consumers make decisions and how cultural differences influence consumer behavior. Dr. Hu's research has been widely recognized and published in several prestigious academic journals. Her work has not only advanced the understanding of consumer behavior but has also earned her accolades, including the "Highly Commended" Award from the Emerald Literati Network Awards for Excellence. This recognition underscores her commitment to producing high-quality, impactful research that contributes to both academic and practical applications in marketing. In the classroom, Dr. Hu is known for her engaging teaching style and dedication to student success. She offers a variety of marketing courses, where she integrates her research insights to enrich the learning experience. Her courses are designed to equip students with the knowledge and skills necessary to excel in the dynamic field of marketing. Beyond traditional teaching, Dr. Hu actively involves her students in real-world consulting projects with external business clients. These projects provide students with invaluable practical experience, allowing them to apply theoretical concepts to solve actual business challenges. Under her guidance, students have successfully helped businesses achieve their goals, demonstrating the practical relevance and impact of her teaching methods. Dr. Hu's contributions extend beyond academia, as she frequently collaborates with industry professionals to bridge the gap between theory and practice. Her work not only enhances the academic community but also provides actionable insights for businesses looking to understand and influence consumer behavior in diverse cultural contexts.