Jing Hu

Advancing the state of knowledge in consumer decision making and cross-cultural consumer behavior, Dr. Jing Hu serves as a Professor of International Business and Marketing at California State Polytechnic University, Pomona. With a Ph.D. in marketing from New Mexico State University, Dr. Hu has dedicated her academic career to exploring the intricacies of how consumers make decisions and how these processes vary across different cultural contexts. Her research also delves deeply into the realm of branding, examining how brands can effectively communicate and resonate with diverse consumer groups. Dr. Hu has a prolific publication record, contributing extensively to esteemed academic journals and presenting her findings at numerous international conferences. Her work is widely recognized for its insightful analysis and practical implications, making significant contributions to the fields of marketing and consumer behavior. Her research not only advances theoretical understanding but also offers actionable strategies for businesses looking to enhance their marketing efforts in a globalized market. Before embarking on her academic journey, Dr. Hu gained valuable experience in the industry, working in international business and marketing research. This practical background enriches her teaching and research, allowing her to bridge the gap between theory and practice effectively. Her industry insights are particularly beneficial to her students, who gain a comprehensive understanding of both the academic and practical aspects of marketing. In addition to her academic responsibilities, Dr. Hu actively engages with the local business community, offering her expertise in social media marketing. Her consulting work helps businesses leverage digital platforms to reach and engage their target audiences effectively. Dr. Hu's commitment to applying her research to real-world challenges exemplifies her dedication to making a tangible impact beyond the academic sphere. Dr. Hu is also passionate about mentoring the next generation of marketers and business leaders. She is known for her dynamic teaching style and her ability to inspire students to think critically about the complex issues facing today's marketers. Her courses are designed to equip students with the skills and knowledge necessary to succeed in an increasingly interconnected and competitive global market. Through her research, teaching, and community engagement, Dr. Jing Hu continues to shape the future of marketing, fostering a deeper understanding of consumer behavior and helping businesses navigate the challenges of a diverse and ever-evolving marketplace.