Jeff Sheets

Professor Jeff Sheets is an esteemed Associate Teaching Professor at Brigham Young University, where he plays a pivotal role as the Faculty Advisor to the BYU Advanced Advertising Lab. With a rich background in creative advertising and brand marketing, Sheets has worked with some of the most iconic companies in the world, including Nike, Apple, and Nintendo. His expertise and innovative approach have significantly influenced the field of advertising education. In 2003, Sheets introduced the concept of a student-run, professionally mentored advertising agency at BYU, which eventually evolved into the renowned BYU Ad Lab. This initiative has not only provided students with invaluable hands-on experience but has also positioned the lab as a leader in the academic advertising community. Under Sheets' guidance, the Ad Lab has garnered numerous accolades, most notably a Bronze Pencil from the One Show Entertainment. This achievement marked the first time a student agency had been awarded a Professional Pencil, setting a precedent in the industry. Beyond his contributions to BYU, Sheets has been actively involved in the broader advertising and marketing community. He has served on the Board of Directors for several prestigious organizations, including the American Advertising Federation, the Global Association for Marketing at Retail, and the Association for Retail Environments. His leadership and insights have been instrumental in shaping the direction of these organizations and advancing the field of marketing and advertising. Sheets' dedication to fostering creativity and collaboration is evident in his previous role as the Director of the Laycock Center for Creativity and Collaboration at BYU. In this capacity, he championed initiatives that encouraged interdisciplinary partnerships and innovative thinking, further enriching the academic environment at the university. Throughout his career, Professor Sheets has been committed to mentoring the next generation of advertising professionals. His passion for teaching and his ability to inspire students have made him a beloved figure at BYU, where he continues to influence and shape the future of advertising education. With a career marked by significant achievements and contributions, Jeff Sheets remains a prominent figure in the world of advertising and marketing, continually pushing the boundaries of creativity and education.