Jing Tang

Dr. Jing Tang is internationally recognized for her pioneering work in digital innovations and platform design. As an Assistant Professor in the Department of MIS, Marketing, and Analytics at the Saunders College of Business at Rochester Institute of Technology (RIT), she brings a wealth of knowledge and expertise to her students and colleagues. Dr. Tang earned her Ph.D. in Design and Innovation from Case Western Reserve University, where she developed a strong foundation in the intersection of technology and business strategy. At RIT, Dr. Tang teaches courses in Business Analytics and Marketing Analytics, where she integrates her research insights into the classroom, providing students with a cutting-edge understanding of how digital strategies can be leveraged in today's business environment. Her teaching is characterized by a focus on practical application, preparing students to navigate and excel in the rapidly evolving digital landscape. Dr. Tang's research delves into the intricate dynamics between humans and technologies, exploring how digital platforms can be designed to foster innovation and strategic advantage. She employs a mixed-methods approach, utilizing both qualitative and quantitative research techniques to gain comprehensive insights into her areas of interest. Her work draws on theories from Management Information Systems, Marketing, and Strategy, making significant contributions to these fields. In addition to her academic pursuits, Dr. Tang is actively involved in various professional communities, where she collaborates with fellow researchers and industry practitioners to advance the understanding of digital transformation. Her contributions have been recognized through numerous publications and presentations at leading conferences, establishing her as a thought leader in the realm of digital strategy and innovation.