Professor dedicated to fostering understanding of accounting and information assurance, Jingyi Qian serves as an assistant professor at the University of Maryland's Robert H. Smith School of Business. With a robust academic foundation, she earned her PhD from Emory University's Goizueta Business School, where she honed her expertise in accounting and finance. Professor Qian's research interests are diverse and cutting-edge, focusing on fundamental analysis, the cryptocurrency market, and corporate ESG practices. Her work aims to bridge the gap between traditional accounting methods and the evolving demands of modern financial markets. She is particularly interested in how these areas intersect and influence corporate decision-making and consumer behavior. Among her notable contributions to the field is her working paper, “Do Consumers Value Sustainability,” which explores the intersection of consumer behavior and corporate sustainability initiatives. This work reflects her commitment to understanding the broader implications of corporate ESG practices on market dynamics and consumer preferences. In addition to her research on sustainability, Professor Qian has made significant strides in analyzing the cryptocurrency market. Her insights into this rapidly evolving sector provide valuable perspectives on the implications of digital currencies for traditional financial systems. Her recent publication, “The Benefits of Transaction-Level Data: The Case of Nielsen IQ Scanner Data,” in The Journal of Accounting and Economics, underscores her expertise in leveraging detailed data analytics to enhance understanding of market trends and consumer behavior. This work exemplifies her ability to apply rigorous analytical techniques to real-world data, offering practical insights for both academics and practitioners. Through her teaching and research, Professor Qian is committed to advancing knowledge in accounting and finance, preparing the next generation of leaders to navigate the complexities of modern financial landscapes. Her dedication to integrating innovative research with practical applications makes her a valuable asset to the academic community and beyond.