Florian Zettelmeyer

Florian Zettelmeyer is the Nancy L. Ertle Professor of Marketing at the Kellogg School of Management, Northwestern University, where he also serves as the Faculty Director of the Program on Data Analytics. His academic pursuits are deeply rooted in the realms of data analytics, marketing, and strategy, with a keen interest in understanding how analytics and artificial intelligence transform business practices, particularly within the advertising sector. Zettelmeyer is renowned for his extensive research and publication record, contributing significantly to the academic and practical understanding of data-driven decision-making in marketing. His work often examines the intersection of data analytics and strategic marketing, providing insights into how businesses can leverage data to enhance their advertising efforts and overall market presence. In the classroom, Zettelmeyer is a dedicated educator, teaching the popular "Customer Analytics" MBA elective. His commitment to education extends to executive learning, where he co-directs the "Leading with Big Data and Analytics" course, aimed at equipping business leaders with the skills necessary to harness the power of big data in their strategic initiatives. Beyond academia, Zettelmeyer applies his expertise in a senior leadership role at Amazon, where he serves as a science leader in the Advertising Economics department. In this capacity, he contributes to the development and implementation of data-driven strategies that enhance Amazon's advertising capabilities, bridging the gap between theoretical research and practical application. Zettelmeyer's academic journey began with a Vordiplom in business engineering from the University of Karlsruhe, followed by an M.Sc. in economics from the University of Warwick. He later earned his Ph.D. in marketing from the Massachusetts Institute of Technology (MIT), where he honed his skills in research and analytics, laying the foundation for his distinguished career in academia and industry. His contributions to the field have not only advanced academic discourse but have also had a tangible impact on how businesses approach data analytics and marketing strategy. Zettelmeyer's work continues to inspire both students and professionals, driving innovation and excellence in the ever-evolving landscape of marketing and data analytics.