Rima Touré-Till

Dr. Rima Touré-Tillery is a leading expert in the fields of behavioral science and marketing, currently serving as an Associate Professor of Marketing at the Kellogg School of Management, Northwestern University. Her research delves into the intricate psychology of charitable giving, persuasive communication, and consumer self-control, offering valuable insights into how individuals make decisions and the factors that influence their behaviors. Dr. Touré-Tillery's scholarly contributions have been widely recognized, with her research being published in prestigious academic journals. Her work has also captured the attention of mainstream media, with features in prominent outlets such as The New York Times, Forbes, and The Atlantic, highlighting the relevance and impact of her findings on both academic and public discourse. In addition to her academic publications, Dr. Touré-Tillery has authored several popular articles that make her research accessible to a broader audience. Her ability to communicate complex ideas in an engaging manner has also led her to the TEDx stage, where she has delivered numerous talks that resonate with audiences worldwide, further establishing her as a thought leader in her field. Dr. Touré-Tillery's research interests are deeply rooted in understanding how marketing strategies can be designed to enhance consumer well-being and promote positive social outcomes. Her work not only advances academic knowledge but also provides practical implications for marketers, policymakers, and organizations seeking to foster more effective and ethical communication strategies. At Kellogg, Dr. Touré-Tillery is committed to mentoring the next generation of scholars and practitioners. She is actively involved in teaching and guiding students, encouraging them to explore the dynamic intersections of marketing, psychology, and behavioral science. Her dedication to education and research continues to inspire those around her, making a lasting impact on the academic community and beyond.