Fernando Robles

Professor focusing on interdisciplinary studies in international marketing strategies, Fernando Robles is a Professor Emeritus at the School of Business, George Washington University. With a distinguished career in academia, Dr. Robles has made significant contributions to the field of global and regional marketing. His research interests encompass regional marketing strategies, global marketing, and business strategies, with a particular focus on Latin America. Dr. Robles has authored numerous publications and has been a pivotal figure in the international marketing literature. His work is widely recognized for its depth and insight, providing valuable perspectives on how businesses can effectively navigate the complexities of global markets. His expertise has been sought after by leading companies such as Ericsson Radio Systems and AT&T, where he has provided consultancy services to enhance their marketing strategies. In addition to his academic and consulting endeavors, Dr. Robles has played an active role in professional organizations. He has served as the president of the Business Association of Latin American Studies, where he has been instrumental in fostering collaboration and knowledge exchange among scholars and practitioners. His memberships in various professional organizations further underscore his commitment to advancing the field of international marketing. Throughout his career, Dr. Robles has been dedicated to bridging the gap between theory and practice, ensuring that his research has practical applications for businesses operating in diverse markets. His contributions have not only enriched the academic community but have also provided valuable insights for companies seeking to expand their global reach.