Jing Lei

Professor pioneering educational techniques in consumer behavior and marketing, Jing Lei is an esteemed Associate Professor of Marketing at Management Rutgers University-Camden. With a keen focus on consumer information processing and decision making, her research delves into the intricacies of how consumers respond to valenced brand information and navigate trade-off consumption decisions. Professor Lei's scholarly contributions have significantly advanced the understanding of consumer behavior, with her work being featured in prestigious journals such as the Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Psychology. Her research not only sheds light on the cognitive processes underlying consumer decisions but also provides valuable insights for marketers aiming to optimize their strategies. In addition to her research, Professor Lei is dedicated to fostering a dynamic and engaging learning environment for her students. She integrates her research findings into her teaching, ensuring that her students gain a comprehensive understanding of contemporary marketing challenges and opportunities. Her commitment to education and research excellence has made her a respected figure in the academic community. Beyond her academic pursuits, Professor Lei actively participates in conferences and workshops, sharing her expertise with fellow researchers and practitioners. Her contributions to the field of marketing continue to inspire both her peers and students, making her a pivotal figure in the study of consumer behavior and decision-making processes.