Jing Suk

Jing Suk has led transformative projects in the realm of marketing and analytics, bringing over two decades of experience to her role as an Executive MBA Lecturer at Rutgers Business School. Specializing in marketing, she has a rich background in analytics, data, and technology initiatives, having worked across a diverse array of industries including consumer packaged goods (CPG), telecommunications, financial services, media, healthcare, and consulting. Her extensive industry experience provides a robust foundation for her academic endeavors, allowing her to bridge the gap between theory and practice effectively. Currently, Jing Suk is at the helm of a dynamic team at Wavemaker, where she spearheads the delivery of data-driven solutions for some of the world's leading brands. Her leadership in this role underscores her commitment to leveraging data and technology to drive business success. Her strategic insights and innovative approaches have consistently resulted in enhanced media savings and increased acquisition rates for her clients, showcasing her ability to translate complex data into actionable business strategies. Before her current role, Jing Suk made significant contributions as an advisor on AdTech, MarTech, and analytics. Her expertise in these areas has been instrumental in guiding clients towards more efficient and effective marketing strategies. Her advisory work has not only improved media savings but also significantly boosted client acquisition rates, demonstrating her proficiency in optimizing marketing efforts through advanced technological solutions. In the academic sphere, Jing Suk is renowned for her course on Digital Marketing Analytics at Rutgers Business School. This course is designed to equip students with the skills necessary to integrate digital marketing with analytics, thereby enhancing program effectiveness and maximizing returns. Her teaching methodology emphasizes practical application, ensuring that students are well-prepared to tackle real-world challenges in the ever-evolving landscape of digital marketing. Jing Suk's passion for education and innovation is evident in her dedication to fostering a learning environment that encourages critical thinking and creativity. Her students benefit from her wealth of knowledge and her ability to convey complex concepts in an accessible manner. Through her teaching and professional endeavors, she continues to inspire the next generation of marketing professionals to harness the power of data and technology in their careers. Her contributions to both academia and industry have made her a respected figure in the field of marketing analytics. Jing Suk's ongoing commitment to excellence and her forward-thinking approach ensure that she remains at the forefront of developments in marketing and technology, making her an invaluable asset to Rutgers Business School and the broader marketing community.