Known for influential publications on innovation management, network effects, and service pricing, Jinhong Xie is a distinguished faculty member at the Warrington College of Business Administration, University of Florida. As the JC Penney Eminent Scholar Chair and Professor of Marketing, he has made significant contributions to the field of marketing through his extensive research and academic endeavors. Professor Xie earned his Ph.D. in Engineering and Public Policy from Carnegie Mellon University, where he developed a strong foundation in interdisciplinary research. His work has been pivotal in understanding how network effects influence market dynamics and how service pricing strategies can be optimized for better consumer engagement and business outcomes. Throughout his career, Professor Xie has published numerous articles in top-tier academic journals, establishing himself as a leading voice in his areas of expertise. His research has not only advanced theoretical understanding but also provided practical insights that have been recognized for their societal impact. This recognition has led to media coverage, highlighting the relevance and applicability of his findings in real-world contexts. In addition to his research, Professor Xie is actively involved in mentoring the next generation of scholars. He has advised numerous doctoral students, guiding them through their academic journeys and helping them to develop their own research trajectories. His commitment to education and mentorship has been a cornerstone of his career, fostering a collaborative and innovative academic environment. Professor Xie's contributions extend beyond his own research and teaching. He serves as a reviewer for several prestigious journals, playing a crucial role in shaping the discourse within the marketing community. His expertise and insights are highly valued, making him a sought-after reviewer and collaborator. Through his dedication to research, teaching, and service, Jinhong Xie continues to influence the field of marketing, inspiring both his peers and students. His work not only enriches academic literature but also offers valuable perspectives for businesses and policymakers navigating the complexities of innovation and market strategies.