Jeffrey (Jeff) McCullough

Dr. Jeffrey (Jeff) McCullough is a key figure in the field of Health Management and Policy at the University of Michigan's School of Public Health. As an Associate Professor, he is deeply engaged in exploring the intersections of technology and innovation within the healthcare sector. His research is particularly concentrated on the transformative role of information technology (IT) and pharmaceuticals, as well as the application of empirical methods to assess and enhance healthcare delivery. Dr. McCullough's scholarly contributions have significantly advanced the understanding of consumer heterogeneity in healthcare markets. His work delves into how diverse consumer preferences and behaviors influence the adoption and effectiveness of health technologies. He has extensively studied the impact of Electronic Health Record (EHR) systems, providing insights into how these systems can improve healthcare quality and productivity. In addition to his focus on IT, Dr. McCullough is also interested in the dynamics of direct-to-consumer advertising and its implications for public health. His research has shed light on how such advertising strategies affect consumer decision-making and the overall value of healthcare products. Through his empirical investigations, he aims to inform policy and practice, ensuring that technological advancements translate into tangible benefits for patients and healthcare providers alike. Dr. McCullough's work is characterized by a commitment to empirical rigor and a keen interest in the practical applications of his findings. His research not only contributes to academic discourse but also provides valuable insights for policymakers and industry stakeholders seeking to navigate the complexities of modern healthcare systems.